Pardot: Creating Superheroes

Pardot Marketing Automation Makes Us Superheroes

Ever since I’ve been at Alternative, my boss (and Marketing Director), has said, “Marketers wear capes!” We’re big believers in being the superheroes that get stuff done, and help our products and services—our company—look as good as they really are. We work hard to make sure our messaging is clear and that we tell our…

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Written by Laura Thompson Laura Thompson on Wednesday, July 1, 2015 in Pardot, Salesforce

The Internet of Customers: Technology and the B2B Customer Journey

Internet of Customers

Reading a recent blog post by one of our partners, NetSuite, I came across a very interesting point about how drastically marketing has changed in recent years: “[T]he last five years have seen the rise of the era of integrated marketing, during which buyer behavior has been reshaped by the Internet. Buyers have changed the…

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Written by Laura Thompson Laura Thompson on Thursday, June 25, 2015 in B2B, Configure Price Quote, ERP, IQ / CPQ, Salesforce

From Excel Quoting to a CPQ: iQ CPQ for Manufacturers

iQ CPQ (Configure Price Quote)

When you’re a manufacturer or distributor, you need to be able to quickly provide an accurate quote to your customer. That can range from the simple repair item that is found on a price list, to a highly sophisticated product that is engineered-to-order with a bill of materials and operations. In addition, you may require…

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Written by Jeff Underdahl Jeff Underdahl on Tuesday, June 23, 2015 in ERP, IQ / CPQ, NetSuite

BPMs, BAQs, and Configurator in Epicor 10: Epicor Expert Series

ManWithDevices

Earlier this year, Alternative hosted a couple of webinars as part of our Epicor 10 Expert Series–and they were a hit! In our first webinar, covering the Epicor 10 Configurator, Epicor Expert Don Luoto discussed structural changes within Epicor 10, new functionality and changes, and considerations for upgrading to Epicor 10. For example, Epicor 10′s Product…

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Written by Laura Thompson Laura Thompson on Friday, June 12, 2015 in ERP, Tips & Tricks

Pardot: Webinar Registration Made Seamless

Pardot Marketing Automation Makes Webinar Registration Easier

When I joined Alternative, I knew nothing about marketing automation and had never heard of Pardot–nor could I pronounce it correctly–but Pardot was implemented a month before I started and I was game to learn. One bit of advice I received was to use Pardot to create an easier, more seamless experience for our webinar…

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Written by Laura Thompson Laura Thompson on Tuesday, June 2, 2015 in Pardot, Salesforce

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